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| Criterion |  Product Strategy Value Proposition Canvas |  Product Strategy DIBB |  Decision Making Delphi Method |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 h | 1-2 h | 1-4 Wochen | 2-4 h |
Participantsdifferent | 2-8 | 2-8 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | ValueNeedsStrategy | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy | StrategyPositioningInnovationValue |