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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Contradiction Analysis |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 60-120 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ValueNeedsStrategy | ContradictionsInnovationProblem solving | BrainstormingIdeationCreativityWorkshopDivergence |
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