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| Criterion |  Product Strategy Value Proposition Canvas |  Delivery Communication Plan |  Facilitation Storytelling |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 45-120 min | 60-120 min |
Participantsdifferent | 2-8 | 2-6 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Communication Plan, Channel Matrix, Message Cadence | Narrative Outline, Key Message, Story Arc | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | ValueNeedsStrategy | CommunicationStakeholdersDeliveryPlanning | CommunicationNarrativeStakeholdersFacilitation | ArchitectureCommunicationStakeholdersCanvas |