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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h45-90 min2-4 h1-2 h
Participantsdifferent
2-82-63-104-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesCommunication Plan, Channel Matrix, Message CadenceStrategy Canvas, Value Curve, ERRC ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ValueNeedsStrategy
CommunicationStakeholdersDeliveryPlanning
StrategyPositioningInnovationValue
AlignmentStakeholdersStrategyFacilitation
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