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| Criterion | ![]() Product Strategy Value Proposition Canvas | ![]() Business Strategy Business Model Canvas | ![]() Business Strategy GAP Analysis | ![]() Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 h | 1-2 h | 1-3 h | Half day |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Business Model Canvas, Assumption List, Business Hypotheses | Gap Matrix, Action Plan, Risk Notes | Value Chain Map, Lever List |
Tags1 shared | ValueNeedsStrategy | Business modelStrategyValueInnovation | StrategyAnalysisPlanning | StrategyBusiness modelDiagnosisAnalysis |



