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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Brainstorming |  Innovation TRIZ |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 h | 30-60 min | 1-4 h |
Participantsdifferent | 2-8 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Idea pool, Theme clusters, Shortlist | Contradiction Statement, Inventive Principles, Solution Concepts |
Tagsno overlap | ValueNeedsStrategy | BrainstormingIdeationCreativityWorkshopDivergence | InnovationProblem solvingContradictionsCreativity |
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