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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Scenario Planning |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 h | 2-4 h | 0.5-2 Tage | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 4-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Scenario Set, Strategic Implications, Robust Options | Impact Map, Outcome Hypotheses, Delivery Options |
Tags1 shared | ValueNeedsStrategy | StrategyPositioningInnovationValue | StrategyUncertaintyPlanning | OutcomesStrategyBehaviorPlanning |