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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of VUCA Scan with its method-specific working model.
Systems Thinking
VUCA Scan
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.The VUCA Scan helps read difficult situations more precisely. Instead of treating unclarity as generally complicated, the method separates fast change, missing knowledge, systemic entanglement, and ambiguous interpretation.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h30-90 min2-4 h
Participantsdifferent
2-81-81-103-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesArgument Map, Evidence Gaps, Decision RationaleVUCA Map, Response Options, Signal and Learning PlanStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
ValueNeedsStrategy
SensemakingDecisionRationale
SensemakingUncertaintyComplexityStrategyForesight
StrategyPositioningInnovationValue
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