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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 h1-3 h1-4 Wochen1-2 h
Participantsdifferent
2-81-86-30 Experten2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesArgument Map, Evidence Gaps, Decision RationaleExpert Forecast, Consensus Range, Assumption NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ValueNeedsStrategy
SensemakingDecisionRationale
ForecastingExpertsDecisionStrategy
StrategyDecisionAssumptionsHypothesis
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