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| Criterion |  Product Strategy Value Proposition Canvas |  Decision Making Argument Mapping |  Business Strategy Blue Ocean Strategy Canvas |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 h | 1-3 h | 2-4 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-8 | 3-10 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Argument Map, Evidence Gaps, Decision Rationale | Strategy Canvas, Value Curve, ERRC Actions | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | ValueNeedsStrategy | SensemakingDecisionRationale | StrategyPositioningInnovationValue | ForecastingExpertsDecisionStrategy |