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| Criterion |  Product Strategy Value Proposition Canvas |  Facilitation Alignment Mapping |  Facilitation Storytelling |  Facilitation Stakeholder Salience Model |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-2 h | 45-120 min | 60-90 min |
Participantsdifferent | 2-8 | 4-12 | 1-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc | Salience Diagram, Strategy per Class |
Tagsno overlap | ValueNeedsStrategy | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation | StakeholdersFacilitationAlignmentGovernance |