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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h1-2 h45-90 min60–90 min
Participantsdifferent
2-84-123-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesAlignment Map, Open Issues, Decision QuestionsForce Field Map, Change Levers, Risk NotesStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
ValueNeedsStrategy
AlignmentStakeholdersStrategyFacilitation
ChangeDecisionStrategy
StakeholdersAlignmentFacilitationChange
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