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| Criterion |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Half day | 20-35 min | 1-5 Tage | 60-90 min |
Participantsdifferent | 3-8 | 1-5 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Value Chain Map, Lever List | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |