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Criterion
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
HighLowLowLow
Timedifferent
Half day20-35 min45-90 min1-2 h
Participantsdifferent
3-81-52-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Value Chain Map, Lever ListTest Card with a pre-set thresholdAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
StrategyBusiness modelDiagnosisAnalysis
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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