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| Criterion |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | Half day | 1-5 Tage | 20-35 min | 1-4 Wochen |
Participantsdifferent | 3-8 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |