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Criterion
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
HighMediumLowLow
Timedifferent
Half day30-60 min je Interview30-60 min20-35 min
Participantsdifferent
3-85-12 Interviews1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Value Chain Map, Lever ListProblem Evidence, Risk Notes, Customer SegmentsCompleted Experiment Canvas, Success MetricTest Card with a pre-set threshold
Tagsno overlap
StrategyBusiness modelDiagnosisAnalysis
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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