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Criterion
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
HighMediumMediumLow
Timedifferent
Half day1-5 Tage60-90 min20-35 min
Participantsdifferent
3-8Nutzertraffic3-81-5
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Value Chain Map, Lever ListClick Data, Interest Signal, Learning DecisionPrioritization Canvas, Hypothesis BacklogTest Card with a pre-set threshold
Tagsno overlap
StrategyBusiness modelDiagnosisAnalysis
ValidationExperimentsDemandDiscovery
ExperimentsPrioritizationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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