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| Criterion |  Business Strategy Value Chain Analysis |  Product Strategy DIBB |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Half day | 1-2 h | 1-4 Wochen | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-8 | 2-8 | 1-6 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Value Chain Map, Lever List | DIBB document, Belief list, Bet list, Learning report | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | StrategyDecisionAssumptionsHypothesis | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions |