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| Criterion |  Business Strategy Value Chain Analysis |  Growth A/B Testing |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | Half day | 1-4 Wochen | 30-60 min | 20-35 min |
Participantsdifferent | 3-8 | 1-6 | 1-5 | 1-5 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Value Chain Map, Lever List | Experiment results, Decision log, Learning summary | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |