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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 h1-5 Tage1-4 Wochen1-5 Tage
Participantsdifferent
4-10Nutzertraffic1-6Nutzertraffic
Formatdifferent
WorkshopAsyncAsyncAsync
Outputdifferent
Story Map, Release Slices, Backlog CandidatesInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning Decision
Tagsno overlap
BacklogJourneyPlanningMVP
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
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