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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h1-5 Tage1-4 Wochen30-60 min
Participantsdifferent
4-10Nutzertraffic1-61-5
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Story Map, Release Slices, Backlog CandidatesInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
BacklogJourneyPlanningMVP
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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