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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h1 h bis mehrere Wochen1-4 Wochen1-5 Tage
Participantsdifferent
4-101-81-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Story Map, Release Slices, Backlog CandidatesPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
BacklogJourneyPlanningMVP
Continuous improvementLeanExperiments
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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