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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h2-4 h45-90 min15-30 min
Participantsdifferent
4-104-102-52-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Story Map, Release Slices, Backlog CandidatesJourney Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause AnalysisRoot cause notes, Countermeasures
Tagsno overlap
BacklogJourneyPlanningMVP
JourneyServiceService design
LeanProblem solvingCoachingOperations
Root causeIncidentLeanProblem solving
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