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| Criterion |  UX Research User Interviews |  Product Discovery Wizard of Oz Test |  Product Discovery Solution Interview |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | 2-10 Tage | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 5-20 Nutzer | 5-10 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prototype Learnings, Manual Effort Notes, Risk List | Solution Feedback, Objection List, Validation Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrototypeValidationMVP | ValidationInterviewsPrototype | DiscoveryInterviewsOpportunityCustomer |