View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Product Discovery Wizard of Oz Test |  Product Discovery Solution Interview |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 30–60 min per interview | 2-10 Tage | 30-60 min je Interview | 4-5 Tage |
Participantsdifferent | 1 participant per interview | 5-20 Nutzer | 5-10 Interviews | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prototype Learnings, Manual Effort Notes, Risk List | Solution Feedback, Objection List, Validation Notes | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrototypeValidationMVP | ValidationInterviewsPrototype | Design sprintPrototypeValidationInnovation |