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| Criterion |  UX Research User Interviews |  Business Strategy VRIO Framework |  Product Discovery Opportunity Solution Tree |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 90-180 min | 1-2 h Setup, laufend | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-6 | 2-6 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | VRIO Table, Strategic Actions | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDiagnosisBusiness modelCapability | DiscoveryOutcomesExperimentsOpportunity | DiscoveryInterviewsOpportunityCustomer |