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| Criterion |  UX Research User Interviews |  Business Strategy Value Chain Analysis |  Business Strategy VRIO Framework |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Half day | 90-180 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-8 | 3-6 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Value Chain Map, Lever List | VRIO Table, Strategic Actions | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyBusiness modelDiagnosisAnalysis | StrategyDiagnosisBusiness modelCapability | DiscoveryInterviewsOpportunityCustomer |