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| Criterion |  UX Research User Interviews |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Half day | 45-90 min | 1-2 h |
Participantsdifferent | 1 participant per interview | 3-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning | Business modelStrategyValueInnovation |