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| Criterion |  UX Research User Interviews |  Business Strategy Value Chain Analysis |  Business Strategy Business Model Canvas |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 30–60 min per interview | Half day | 1-2 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1 participant per interview | 3-8 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Value Chain Map, Lever List | Business Model Canvas, Assumption List, Business Hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyBusiness modelDiagnosisAnalysis | Business modelStrategyValueInnovation | InnovationPrototypeResearch |