View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  UX Research Surveys |  Innovation Design Thinking |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 30–60 min per interview | 3-14 Tage | 1 Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 50+ | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | QualitativeResearchCustomerDiscovery | QuantitativeResearchValidation | InnovationPrototypeResearch | MVPValidationServiceDiscovery |