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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview30-60 min45-90 min30-60 min je Interview
Participantsdifferent
1 participant per interview3-124-125-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryStart Stop Continue Board, Improvement ActionsSailboat Board, Risks, Improvement ActionsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
RetrospectiveImprovementTeamReflection
RetrospectiveTeamImprovement
DiscoveryInterviewsOpportunityCustomer
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