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| Criterion |  UX Research User Interviews |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 30–60 min per interview | 1-5 Tage | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | Nutzertraffic | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |