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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min per interview0.5-2 Tage2-8 h30–60 min
Participantsdifferent
1 participant per interview6-125-124-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryService Blueprint, Fail Points, Ownership MapEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
Service designOperationsJourneyBlueprint
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
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