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| Criterion |  UX Research User Interviews |  Agile ROAM Board |  UX Research Personas |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 20-40 min initial, dann laufend | 1-3 Tage | 30–60 min |
Participantsdifferent | 1 participant per interview | 3-15 | Internes Team | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | ROAM Board, Owner List | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QualitativeResearchCustomerDiscovery | RiskAgileTrackingAlignment | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop |