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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min30-90 min60-90 min
Participantsdifferent
1 participant per interview3-101-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryRisk Matrix, Top Risk ListDecision Tree, Option Map, Assumption ListPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
QualitativeResearchCustomerDiscovery
RiskDecisionPrioritizationAssessment
DecisionTreeOptions
ExperimentsPrioritizationDiscoveryHypothesis
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