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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview60-90 min45-120 min30-90 min
Participantsdifferent
1 participant per interview2-102-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryRICE Scores, Ranked List, Assumption LogTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationScoringRoadmapTradeoffs
TradeoffsDecisionCriteriaOptions
ConstraintsDecisionPlanningOptions
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