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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Red Teaming method illustration showing its working structure
Decision Making
Red Teaming
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interview1-4 h1-2 h Setup, laufend1-3 h
Participantsdifferent
1 participant per interview3-82-61-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryChallenge Findings, Risk Register, Mitigation PlanOpportunity Solution Tree, Experiment Backlog, Learning LogArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
QualitativeResearchCustomerDiscovery
RiskDecisionSensemaking
DiscoveryOutcomesExperimentsOpportunity
SensemakingDecisionRationale
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