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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview30 min Setup, dann laufend20-35 min1-5 Tage
Participantsdifferent
1 participant per interview1-3 maintaining, briefing for everyone1-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryRAID Log, Status Report SourceTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
QualitativeResearchCustomerDiscovery
RiskTrackingStakeholdersGovernance
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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