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| Criterion |  UX Research User Interviews |  Product Discovery Problem Interview |  Product Discovery Opportunity Interview |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 30-60 min je Interview | 30-60 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 5-12 Interviews | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Opportunity Themes, Customer Quotes | Completed Experiment Canvas, Success Metric |
Tags1 shared | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryHypothesis |