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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview30-60 min je Interview2-8 h30-60 min je Interview
Participantsdifferent
1 participant per interview5-12 Interviews5-125-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer SegmentsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Opportunity Themes, Customer Quotes
Tags1 shared
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
Domain-Driven DesignEventsDiscoveryWorkshop
DiscoveryInterviewsOpportunityCustomer
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