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Selected:User InterviewsProblem InterviewARID (Active Reviews for Intermediate Designs)Opportunity Interview
| Criterion | ![]() UX Research User Interviews | ![]() Product Discovery Problem Interview | ![]() Architecture ARID (Active Reviews for Intermediate Designs) | ![]() Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 2–4 h review as a planning range; preparation and evaluation additional | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | Designers, developers as users, and facilitation | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | ArchitectureEngineeringFeedbackValidationTasks | DiscoveryInterviewsOpportunityCustomer |



