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| Criterion |  UX Research User Interviews |  Facilitation Problem Framing Workshop |  Product Discovery Opportunity Interview |  Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 30-60 min je Interview | 1-3 h |
Participantsdifferent | 1 participant per interview | 4-10 | 5-12 Interviews | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | Interview Notes, Opportunity Themes, Customer Quotes | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationAlignmentDiscovery | DiscoveryInterviewsOpportunityCustomer | FacilitationConsensusWorkshopAlignment |