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| Criterion |  UX Research User Interviews |  Facilitation Problem Framing Workshop |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | KPI Tree, Owner List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationAlignmentDiscovery | MetricsStrategyAlignmentMeasurement |
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