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| Criterion |  UX Research User Interviews |  UX Research Personas |  UX Research First-click Testing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 Tage | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | Internes Team | 10-30 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Click Heatmap, Success Rate, Design Recommendations | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | UXNavigationFindabilityValidation | MVPValidationServiceDiscovery |