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| Criterion |  UX Research User Interviews |  UX Research Personas |  Decision Making Cynefin Workshop |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 Tage | 60-180 min | 30–60 min |
Participantsdifferent | 1 participant per interview | Internes Team | 4-20 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Cynefin Map, Domain-specific Actions, Sensemaking Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | ComplexitySensemakingDecision | SynthesisQualitativeWorkshop |