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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview1 h bis mehrere Wochen0.5-5 Tage1-5 Tage
Participantsdifferent
1 participant per interview1-84-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateClick Data, Interest Signal, Learning Decision
Tagsno overlap
QualitativeResearchCustomerDiscovery
Continuous improvementLeanExperiments
LeanContinuous improvementOperations
ValidationExperimentsDemandDiscovery
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