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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview1 h bis mehrere Wochen30-120 min45-90 min
Participantsdifferent
1 participant per interview1-82-62-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeObservation Notes, Improvement IdeasA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
QualitativeResearchCustomerDiscovery
Continuous improvementLeanExperiments
LeanObservationProcessOperations
LeanProblem solvingCoachingOperations
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