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| Criterion |  UX Research User Interviews |  Decision Making Option Framing |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 3-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | KPI Tree, Owner List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OptionsDecision framingStrategyComparison | MetricsStrategyAlignmentMeasurement |
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