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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h Setup, laufend | 45-75 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-6 | 2-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Test Matrix, Test Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryOptions | DiscoveryInterviewsOpportunityCustomer |