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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-2 h Setup, laufend30-90 minWochen bis Monate je Goal
Participantsdifferent
1 participant per interview2-62-83-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryOpportunity Solution Tree, Experiment Backlog, Learning LogConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryOutcomesExperimentsOpportunity
ConstraintsDecisionPlanningOptions
RoadmapOutcomesPlanningExperiments
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